The number one secret to selling any property for top dollar is to understand the current market thoroughly. Here’s a summary of the key points:
1. Comparative research: Utilize the expertise of an experienced broker who can provide access to actual “sold” prices rather than just “list” prices. They should review numerous sold properties, visit comparable properties, and narrow down the options to understand how your property compares to others.
2. Realistic market analysis: Your goal is obtain a competitive list price based on actual research. Experienced brokers typically recommend a list price just above the actual sold prices they’ve discovered.
3. Pricing correctly: Pricing your property correctly is rare and immediately grabs the attention of motivated buyers. This can lead to a sense of urgency, excitement, and even higher offers than the list price.
4. The “auction effect”: Setting the right price can create a competitive atmosphere, similar to an auction, where buyers are aware the property won’t last, and they need to act swiftly.
5. Positive emotion: Take advantage of a buyer’s positive emotion and create momentum in your favor, resulting in successful sales at top market value.
In conclusion, working with an experienced broker to provide you with a well-researched, honest market analysis is the key to achieving top dollar when selling your property.
Feel free to contact our office to request a comparable market analysis for your property, we are always happy to help.